Various & Sundry

Reading is Fundamental: Book People Unite PSA

Reading is Fundamental, the nation’s largest literacy nonprofit organization,  has released a new public service announcement featuring Grammy award winners The Roots, Chris Martin (of Coldplay), John Legend, Jack Black and several others in a video featuring many of our favorite childhood characters.

We’re bringing together people who share our love of reading to help us get books in the hands of kids who need them most. The movement recognizes the incredible effect books can have on a child’s imagination, sparking ambition,overcoming obstacles and inspiring curious minds. 

ABOUT R.I.F.
RIF, the nation’s largest children’s literacy nonprofit, delivers free books and literacy resources to kids who need them most. For many of the kids RIF serves, their RIF books are their only books. They are the books that fill their hungry minds and nourish their future successes – in school and life. Since RIF’s establishment in 1966, we’ve provided 35 million kids with 400 million new, free books. Today, there are 16 million kids living in poverty in the U.S. To reach them, RIF needs you. Book People Unite.

 

Take the pledge and download the full song here!

 

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